Brand & Digital Strategist
I help growing brands sharpen their positioning, create stronger content and build digital campaigns that make the right people pay attention.
Selected Work
Here are a few ways I turn messages, campaigns and content into communication people can quickly understand and engage with.
01 / Featured
Campaign strategy · Event communication
A multi-format event campaign built around clear messaging, strong hierarchy and consistent communication across desktop and mobile.
02
Short-form creative
Video ideas designed to grab attention quickly and deliver the message before people scroll away.
03
Content design
Turning technical information into clear, structured content that is easier to understand.
04
Event communication
Consistent event materials designed to carry one clear message across different touchpoints.
Expertise
I usually look at three things: is the message clear, is it reaching the right people, and are we learning from what happens next?
I shape content and communication around what the audience needs to understand, remember and act on.
I plan campaigns around the audience, the objective and the action the business needs people to take.
I use performance data to see what is gaining attention, what is being ignored and what should change next.
About me
That balance is a big part of how I work. My background spans brand strategy, digital marketing, content, customer-facing work and Business Information Technology.
So I’m not only thinking about how something looks. I’m thinking about who needs to understand it, what they should take away, what action the business needs and what the numbers are saying.
Experience
My experience has taken me through customer support, digital marketing, content and brand strategy. That wider view shapes how I think about communication today.
Read the full CV →Feb 2026–Present
Miles Axis
Helping shape how the brand is positioned, what it communicates and how that message stays consistent.
Tujuane Card
Working on brand positioning and product messaging for a digital business card built around professional connection and presentation.
2022–Present
Digital Qatalyst · UAE · Remote
Creating content that turns technical and business ideas into clear stories audiences can understand and engage with.
2019–2022
Upwork · Freelance
Planning and managing digital campaigns across paid media, content and SEO, using performance data to guide what to improve next.
2018–2022
EGATEE (K) LTD · Nairobi
Working directly with customers, resolving problems and using reporting to support better service and business decisions.
Tools & Credentials
These are some of the platforms I use to plan, create, reach audiences and understand what is working.
Plan campaigns, publish content and reach the right audiences across the channels that matter.
Turn ideas into visual, written and video content that is clear, consistent and easy to follow.
Track performance, spot useful patterns and decide what should be improved next.
Techsavanna Software Institute
OngoingAleph Group
2023St. Paul's University, Nairobi
2012–2016Professional certifications
AdditionalLet’s work together
Tell me what you’re building, what is not working as well as it should, or what you want to improve.
LocationNairobi, Kenya